For foreign trade people, how to improve their website’s ranking in Google can be said to be a “life-and-death” issue. Google’s rankings are good, and the orders are continuous; on the contrary, the orders are pitiful. As the world’s largest search engine, Google’s ranking rules can be said to be very harsh. For example, everything that appears on your website must be original, there must be keywords in the website, and there must be no too much or too little. After solving the original problems and keywords, do you think this is the end? No, all the text that appears on your website needs to be readable. Readability here does not mean that as long as the language is fluent and there are no grammatical errors. Fluency in language and no grammatical errors are just the most basic requirements. The readability required by Google also involves sentence length, voice, paragraph length, sub-headings, rich material (such as pictures/tables/videos/links/social shares, etc.).
Therefore, if you want to improve your website’s Google ranking, you must overcome these problems one by one. SEO articles are the most common and best SEO tools. The topic of the article is well selected and the content is well written, which may bring huge traffic to the website. Today, let’s talk about how to write seo articles? Keyword rankings are good.
First, the first step in writing seo articles is to find keywords.
If a worker wants to do a good job, he must first sharpen his tools. If writing seo articles is like building a house, then finding keywords is laying the foundation. So what are keywords? Which words can be regarded as keywords for us to use? We can think of the words that users enter into the search box when using a search engine as keywords. Among them, the most accurate core keywords are the ones with the highest search volume and the most in line with the user’s search intent. Those related to the core keywords, or synonyms and synonyms of the core keywords, we call them secondary keywords. Here, we need to use several tools to check the search volume of keywords.
- Free Google Keyword Search Tool
The free Google keyword query tool is a keyword tool specially created for seo article writing. The features of this tool are: no dazzling advertisements, concise pages, and simple operation. In addition, users can use it to input more than 600 keywords at one time. After submitting, users can not only query the search volume of the target keyword, but also get the search volume of related keywords, such as long-tail keywords. , synonyms, etc. Most importantly, this tool is free to use, no recharge is required.
- Semrush
Semrush is also one of the common tools for writing seo articles. It has the advantage of accurate word search, not only the search volume of keywords, but also website traffic, seo article traffic, etc.
Apple’s official website traffic.
Take Apple as an example. We copy the url of Apple’s website, enter the Semrush homepage, find Domain Overview, paste the url, and click search to see the global traffic, keyword quantity, and changing trends of Apple’s website. The disadvantage is the high price, thousands of dollars a year. So for companies that don’t write a lot of seo articles, it’s not very cost-effective to buy Semrush.
It is important to note that words with high search volume are not necessarily accurate. So, for those words that you are not sure whether they are accurate, you can go to Google Chrome to search for pictures. If the searched pictures match the search intent, it means that the word is accurate; otherwise, you have to discard the word.
Second, the second step in writing a good seo article is to outline the article.
Listing an article outline is a step that should never be overlooked. An excellent seo article must be logical and well-structured. If you want to achieve the desired goal of clear logic and good structure, you have to have a clear and logical outline.
The outline of your essay is like a compass for sailing at sea, guiding you in the right direction. With the outline determined, you will not stray from the topic when writing.
Third, the third step in writing good seo articles: use a good grammar tool.
English is not our native language, and we do not output as freely as we do in Chinese. To minimize errors, we need grammar tools. The most popular grammar tool right now is Grammarly, a tool our company has been using all the time. However, we cannot rely entirely on tools. After all, a tool is essentially a machine. It has no thinking and only determines whether your grammar is reasonable according to preset requirements, which has its own limitations.
Fourth, the fourth step in writing good seo articles: graphics and text.
If a blog with thousands of words is not accompanied by pictures, and it is full of words at a glance, it will appear a little monotonous. The accompanying pictures can not only enrich the content of the article, but also improve the readability of the article, thereby increasing the user’s dwell time and further converting it into website traffic.
However, matching pictures is not to save trouble, just find a network picture and put it on, and everything will be fine. First, your illustrations must be original. Google attaches great importance to the protection of originality or intellectual property rights. If the pictures on your website are judged as plagiarism by Google, the most serious consequence is to shut down the website, causing all previous efforts to be in vain. Secondly, for the sake of beauty, the pictures in the article should be in a uniform format, and should not be large or small. Lastly, don’t forget to name the images with keywords. There are two reasons for naming images with keywords, one is to help us identify the image ourselves, and the other is to help Google identify the image. After Google recognizes the image, it will push it to the user when the user searches for the image, which indirectly increases the traffic of our website.
In addition to pictures, videos, tables, etc. can be used in seo articles, as long as it is reasonable.
Fifth, the fifth step in writing good seo articles, all the content is original.
The originality of pictures has been mentioned above, so let’s talk about the originality of text. When writing on highly specialized topics, citing authoritative sources is unavoidable. If there are too many citations, Google will also judge plagiarism. In order to avoid such problems, we need to use two tools: Quetext and Copyscape. Use Quetext to check the duplicates of the article before publication, and the results will be available in about 3 minutes for articles of about 2,000 words. Then, you’ll see your sentences and repeating parts of other site articles, just follow the prompts to revise them. After the seo article is published, use Copyscape to check duplicates, similar to Quetext. Both of these sites require paid use, the difference is that Copyscape has a free number of times per month, and you need to pay to use it after exceeding the number of times.
Sixth, the final step in writing a good seo article, write a perfect TDK.
After completing the above 5 steps, it is only the final publication. Before publishing, we need to tune the TDK. The T here refers to the seo title, which is similar to the article title, that is, you can use the article title as the seo title, or you can start another one. D refers to meta description, which can be understood as a super concise introduction to your entire article, generally no more than 20 words. K refers to keyword, which is the core keyword of seo articles. Write these three parts and publish it.
Summary
SEO articles are complex and simple. It is complicated because it requires a lot of work to find keywords, topics, outlines, etc. in the early stage; it is simple because practice makes perfect, and once you get started, everything becomes very simple. When writing an initial seo article, be sure to take these steps seriously so that you can write an excellent seo article in the future.
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