We have mentioned a lot about the Google advertising“issue before. This case violates the “circumvention system” policy issue, which is the most common problem of Google Ads.
There are currently two reasons for being judged as “circumvention system“. One is the association problem. During the advertising process, Google’s risk control system detects the publisher’s historical violations. Therefore, even if it is a newly registered Ads account, once it is associated, the account will be ruthlessly suspended.
What are the specific behaviors that violate the Google Ads circumvention system policy?
What does the word “circumvention” mean? I think it would be better to answer it with someone with good language skills. The literal meaning of circumvention is to fight against the system and play hide-and-seek with the Google risk control system. Generally, it is caused by illegal advertising. Because the publisher’s previous historical violations are recorded, if the clean account is accidentally associated with the historical violator in some links, Google can determine it as circumvention system.
Violators of the rules often have their accounts suspended after they seriously violate Google Ads policies. At this time, those whose accounts have been suspended will not admit defeat, and will most likely create a new Google Ads account, but!!! Google clearly mentioned in the email:
Do not create a new Google Ads account, because the newly created account will also be suspended. Our suspension decision on the Google Ads account applies to the account owner and all Google Ads accounts currently or later associated.
So even if you use a completely new Ads account, once you are caught by the system for creating an account or placing ads, it is completely in line with the statement of opposing the platform policy and circumventing the system policy.
Can you appeal if you are judged to have violated the Google Ads circumvention system policy?
At present, there are many cases where Google Ads has suspended accounts due to various violations. There are three results of the appeal:
1. After unremitting appeals, the Ads account and advertising have been restored, and the appeal is successful.
2. After persistent appeals, the appeal was successful at first and the Ads account was restored to normal, but it was suspended again and again after a while.
3. Even if it is a “clean account”, the appeal still fails and the problem is not resolved.
Dear user:
Hello! Thank you for your patience in waiting for us to review your appeal for account suspension.
After reviewing your situation and taking your feedback into consideration, we confirm that your account did violate Google Ads policies at the time and is still violating the policies now.
Therefore, we will not reactivate your account. Please do not create a new Google Ads account, as newly created accounts will also be suspended. Our suspension of Google Ads accounts applies to the account owner and all Google Ads accounts currently or later associated.
If you believe that our handling action is incorrect and you have not violated our policies, please submit a new appeal and provide new information to explain.
Learn more about why we suspend accounts and the reasons for taking corresponding actions.
If you have a prepaid balance in your account and you are eligible for a refund, you can cancel your account and apply for a refund at any time. As shown in the following figure
Fortunately, we spend real money on Google Ads. Even if the Ads account is suspended, we can withdraw the unconsumed advertising fees at any time. After all, we are also Google’s customers. Under normal logic, advertisers are Google’s gods and give money to Google. If it is an account that uses Google to make money, such as Google Play, AdSense, AdMob, etc., the probability of a successful appeal when the account is suspended is less than one in a thousand.
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