What is Google AMP?
AMP means Accelerated Mobile Pages and it is an open source project developed by Google in 2015 to improve the reading and loading speed of lightweight websites on mobile devices.AMP is an improvement on mainstream web technologies such as HTML and at its core is AMP HTML, which is also a type of HTML and was officially released in February 2016.
AMP structure
AMP is generally divided into three parts.AMP HTML, AMP JS and AMP Cache.AMP HTML acts as an evolution of HTML, which uses a markup language to specifically describe websites.AMP HTML uses special tags that differ from HTML to improve the speed of image display for mobile users.AMP HTML is written based on HTML, but will restrict the use of Some of the HTML features that create AMP pages are created in such a way that the file extension of AMP HTML is still .html, with some using .amp.html to indicate the difference.
The second part is AMP JS, which is a set of JavaScript libraries that can be called by AMP HTML. AMP JS is the equivalent of a bridge between HTML and AMP HTML, enabling normal HTML to support the functionality of AMP HTML.
The other part is AMP Cache, which takes on the function of caching and transferring AMP pages, so that when a user clicks on a page in AMP format in a search, the actual page visited is the cached page. the workings of AMP can be simply understood in two parts: streamlining the code and loading the pre-cache.
One: the website completely follows AMP’s editing rules to edit the HTML code and streamline the loading burden. Completely follow the rules of Google AMP to call Java Script, the same reduce the loading burden.
Second: When the page information is written exactly according to Google AMP rules, Google will pre-store this information in the AMP cache server. When a user visits an AMP page using Google search engine, Google will first call the pre-stored data in the AMP Cache server to the visitor, so that the user can quickly access the information they want in the first place.
Why should I use Google AMP?
Just like the name of AMP itself, it greatly improves the loading speed (acceleration) of mobile web pages to create a better user experience. Thus, Google AMP aims to improve the loading speed of web pages to retain a large amount of effective traffic. The project was initiated by Google and gradually developed into a trend and a fad, and other websites immediately responded by developing their own AMP technology, for example, Baidu, the largest search engine in China, also joined the research. International news sites such as the New York Times and BBC have also adopted AMP technology to speed up their mobile pages and thus retain more reader traffic.
What are the potential hazards of Google AMP?
The core reason for AMP’s speed is that it limits the way important pages are coded. The AMP JS library it uses has very limited functionality compared to traditional HTML, and somewhat similar to early HTML sites, it does not provide larger, fuller, richer content. Another potential pitfall is that when web developers use AMP to develop web pages, when users click in the link is Google’s URL, not the developer’s website, so this change may have a negative impact on the content developer’s website traffic.
Is AMP technology the way of the future?
This technology was released by Google in 2016 when mobile was very slow to load HTML sites based on the technical limitations of mobile for traditional HTML sites. So AMP was born, but with the continuous optimization and improvement in HTML, and the development of network speed. Now, a non-AMP website can be loaded quickly with a click on mobile. For those who need to do Google sites, it is critical to get our Google site traffic up. Doing AMP is to serve potential customers on mobile, but also need to do traditional HTML pages to support it, so it will increase the budget amount.
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